Jun
29
2007
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Book Review: In Search of Stupidity

In Search Of Stupidity: Over 20 Years Of High-Tech Marketing Disasters, by Merrill R. Chapman, 2nd edition

ISOS looks at the last 25 years of computing and provides an interesting look at what went wrong for some companies: how Wordstar lost the word processor market, the failure of the IBM PC Junior, what happened at Ashton-Tate with dBase, etc.

Positives: The writing is really engaging. Once you start the book, you will not put it down. All the stories are very interesting and well written.

Negatives: There isn’t a lot of analysis of what went wrong. It’s mostly the facts, plus a “they made a positioning mistake” sentence and that’s it. I do not understand how the in fighting between two groups of developers at a company can be considered a marketing mistake. Sometimes the author likes to be clever and his humor might annoy some people.

Conclusion: Well worth your time if you like reading about the history of the computer industry and if you would like to avoid some of these mistakes yourself.

Written by jfcouture in: Book, marketing |

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